Hip Hop District

Fini, a leading company in the segment of jelly candies in Brazil, has sponsored and participated in the 3rd edition of the Hip Hop Discrict, one of the biggest festivals of its kind in Latin America. 

The brand offered to all participants in the event – estimates of receiving 30 thousand people – an exclusive area for living the brand experience, replenishing the energy and experiencing classes on the Fini stage with important professionals of the segment.

Fini Stage: with Fini’s identity and  “The Fini Way of enchanting”, the area was stage for the encounter and experience with important dancers and national and international Hip Hop teachers.

The event

The Hip Hop District festival is famous among its public for the high level of teachers who are invited to every edition to give classes and workshops. In this edition, more than 3 thousand participants were expected, coming from various parts of the country. The general public exceeded 30 thousand people throughout the event. During all the days, always from 5h30 pm, the population could watch performances and competitions through the donation of 1kg of non-perishable food. Before that, the event had exclusive activities for professionals and people interested in urban dances.